Essential Resources To Run Your Business 

Running your health coaching business is a labour of love – but without the right online tools in place, it can feel more like flat-out labour. That’s why we’ve put together a selection of health coach resources: the books & online tools we use & which can have a real impact on your business.

Resources for health coahes
Resources for health coahes

Literary inspiration for your business:

Business essentials:

Marketing:

Mindset:

Productivity:

Essential health coach resources to run your business:

  • Website: Rainmaker Platform – Rainmaker is the complete website creation platform. Featuring dozens of templates, email marketing, podcast, SEO and social media tools, it’s Healthpreneur’s tool of choice
  • Email Marketing: Mailchimp – Simple, beautiful, customisable email marketing software. Free up to 2000 subscribers.
  • Appointment scheduling: Calendly –  Allows your clients to make bookings & appointments in a few simple clicks.
  • Website optimisation: SumoMe – A full set of website tools to help you get email subscribers, promote your content and discover what is & isn’t working on your website.
  • Video conferencing:  Zoom.usLike a highly-caffeinated version of Skype, Zoom is the perfect platform for video or audio calls with clients. Allows you to record calls for your reference or to share with your clients
  • Email productivity: Mixmax – Best.thing.ever. An email tool we can’t live without. Schedule, track, customise and enhance emails in Gmail in ways you can’t imagine.
  • Time tracking: Toggl – Free time tracking app that integrates with just about every tool on the web
  • Client & info management: Evernote – The hub for Healthpreneur’s operations, Evernote is the note taking, document storage and productivity app
  • Research & collaboration: NinjaOutreach -The best tool we’ve found for researching and communicating with guest bloggers and partners
  • Project management: Trello – Free project management tool for visual types
  • Client Management: Hubspot CRM – Free Customer Relationship Management (CRM) software from Hubspot. It might be free but they’ve left nothing out.

Our recommended health coach resources by category:

Website tools

  • Rainmaker: With its advanced features and higher price tag, we recommend Rainmaker for Healthpreneurs committed to content creation
  • Squarespace: If your website requirements are simpler or if you require ecommerce functionality (not yet available on Rainmaker), we recommend Squarespace for its simplicity, affordability and outstanding customer service.
  • For an example of what can be done on Squarespace, visit Linda Albinsson Personalised Nutrition & Dress Up In You
  • WordPress.org: For fuller customisation options, WordPress.org (not WordPress.com) is a your best option (the Rainmaker Platform is Wordpress-based).

Note:

 We don’t recommend going for a self-hosted WordPress site unless you’re fairly tech-savvy.

WordPress themes

While The Rainmaker Platform offers a growing set of over 40 themes to choose from, we recommend StudioPress for self-hosted WordPress sites.

StudioPress themes are:

  • Beautifully designed & fully customisable
  • Fast
  • Totally secure
  • SEO-optimised
  • Mobile-responsive (work perfectly on any device)

Hosting:

Just as you need a home to call your own, your website needs a hosting platform to settle down on.

If you opt for an annual business plan  from Squarespace, hosting is included. If not, we recommend:

  • Bluehost: we use Bluehost because of its ease of use and outstanding customer support
  • GoDaddy.com: Affordable hosting with great customer support

Website conversion tools

Healthpreneur uses SumoMe – a full range of website tools including:

  • Social sharing buttons
  • Email list popups & scrollboxes
  • Analytics and reports
  • Heat maps & content analytics

SumoMe offers both a free ‘basic’ plan and various levels of premium subscription.

Landing pages

When you want to encourage website visitors to take a single, specific action (subscribe, join your program, find out more), the most important online tool is a landing page. Rainmaker offers a range of

landing page templates and a custom landing page builder.

Other options include:

  • ONTRApages: free landing page builder from Ontraport
  • Ucraft: beautiful templates. 1 page free or £6.20 a month paid plan
  • LeadPages: huge range of landing page templates but a fairly hefty £28 a month

Email marketing

Healthpreneur uses Rainmaker’s in-built Rainmail (included as part of the Rainmaker Pro subscription) as well as MailChimp.

Recommended options include: 

  • Mailchimp: Simple, beautiful, customisable and free up to 2000 subscribers. Mailchimp is the perfect email marketing solution for Healthpreneurs. Payment required for automation
  • AWeber: At £15 a month AWeber is more expensive than Mailchimp but starts to pay for itself once you start automating your emails

SEO tools

Even the most well-designed website is rendered ineffective if your ideal client can’t find you online. We use

rankingCoach

, an amazing tool that walks you through each and every stage of optimising your site to ensure you show up in search results.

We also recommend giving your site a once-over with 

Raven Tools

, which will help identify any underlying problems.

Social media automation

Hootsuite:

Our favourite social media scheduling tool, Hootsuite allows you to connect all of your social media accounts, keep track of them in one place & schedule social media posts ahead of time.

Other (equally excellent) options include:

For a full breakdown of the pros & cons of each tool, read our post on social media automation

Streamlining your business using online tools

Healthpreneur uses a few essential tools to streamline & stay on top of our daily activities (and James is an app freak).

  • The ultimate Evernote guide from The Systems Chick, Natasha Voriompova. Evernote for Small Business is a complete guide to using Evernote to smoothly and effortlessly run every aspect of your business, from client management to social media
  • Mixmax: The email tool we can’t live without. Schedule, track, customise and enhance emails in Gmail in ways you can’t imagine
  • Toggl: Free time tracking app that integrates with just about every tool on the web
  • Todoist: James’ personal task management tool of choice – perfect functionality and works on all devices
  • Evernote: The hub for Healthpreneur’s operations, Evernote is the note taking, document storage and productivity app.
  • Trello: Free project management tool for visual types who like having a full overview of everything that needs to get done.
  • Hubspot CRM: Free Customer Relationship Management (CRM) tool from Hubspot – all the features you’d expect from an expensive CRM, but free.
  • NinjaOutreach: The best tool we’ve found for researching and communicating with guest bloggers and partners.
  • Canva: A graphic design tool we can all master. Create beautiful imagery for social media, blogs, brochures and everything in between.
  • PicMonkey: Full-featured free tool for editing images.
  • WebinarNinja: The simplest & most effective webinar software we’ve found. No need for attendees to download anything in order to join your webinars.
  • Skype & Google Hangouts: Perfect solutions for client calls & keeping in touch with clients and partners.

Any health coach resources or tools you’d like us to include in the list?

Click here to let us know.