7 Scrumptious Reasons To Create a Blog For Your Health Coaching Business
There are already wayyy too many blogs being published every day
We hear you…
If that’s the case, why would you create a blog for your small health coaching business or nutritional therapy practice when the Ellas & PaleOMGs of the world are already out there covering all the bases?
Indeed, you’d be forgiven for wondering if it’s still possible to create a blog and get traction. You might even think there’s no point in blogging until you’re well-known & have built up a solid pantry of blog posts.
The truth is that, when done with intention, blogging has a multitude of benefits for your business.
To make things simpler, we’ve picked out 7 of the best for you:
1. Blogging attracts the right people to your website
While the word ‘traffic’ might make you think of torturous attempts to make it to the beach during school holidays, it’s actually highly desirable when it comes to your website - and is a crucial part of your wellness marketing strategy.
‘Traffic’ is tech-speak for ‘website visitors’ and consistency with blogging on your area of expertise is one of the best ways to get your ideal client’s attention & lead her back to your website.
2. Blogging turns visitors into potential clients
Crucial as it is, getting visitors to your website is only the first step. If you create a blog strategically, once visitors are there, your blog has the ability to turn them into prospective clients.
By adding a ‘call to action’ (an explicit instruction to your reader e.g. ‘sign up’ or ‘click to download’) to each blog post, you can lead visitors to take actions like:
- Sign up for your email list
- Join your Facebook community
- Get notified about your upcoming retreat in Spain
- Learn more about your Body Transformation Program
3. It’s the best way to cement your thinking & improve your knowledge
Reading about your topic is one thing. But when you create a blog you engage in an in-depth process of researching, arranging your thoughts & writing a post on a topic relevant to your audience. This is an altogether better way to improve your knowledge around your area of expertise while establishing yourself as an authority.
Which conveniently leads to…
4. Blogging helps establish your authority
If you’ve heard the term ‘authority’ bandied about, it’s because it’s the single most important quality you can have in the online presence of your health coaching business.
By sharing your advice, insight & expertise freely through blogging, you teach your audience that you are a trustworthy, generous expert. And when members of your audience are in need of the services you offer, you’ll be the one they turn to.
5. It helps you answer your clients’ questions & address their objections
We all have questions & seek reassurances before we part with our hard-earned cash.
By collecting your clients’ most commonly-asked questions/objections/anxieties & then addressing them each time you create a blog post, you go a long way to helping them see that you are the solution to their unique health challenge.
6. Blogging is the best way to court Google
Many of the health professionals we work with initially believed that page 100+ of Google’s search results was the best their health coaching business could hope to do.
They couldn’t have been more wrong.
When you create a blog that is regular (not that kind of regular) & which focuses in on the topics your ideal client wants to know more about, you have the potential to boost your search engine rankings and get yourself recognised as the pro you are.
Put simply, strategic blogging is SEO rocket fuel
7. It helps you differentiate yourself & establish a unique voice
There’s a lot of noise out there.
Everybody and their dog seems to be of the opinion that they have something groundbreaking to say – so they’re all shouting & clamouring for your attention.
We’re not advocating that you create a blog that’s all ‘Me, Me, Me!’. Instead, we want to encourage you to create a blog filled with posts that are:
- Helpful & generous
- Insightful & unique
- Written in your voice
- Designed to solve problems
Blogging in that way allows you to set yourself apart from the crowd as a health professional who’s about help not hype.
Can’t wait to start blogging with intention but have no idea where to start?
As always, we’ve got your back.
Our 5-day Healthpreneur ‘Come Blog With Us’ Challenge is coming up in October. We’ll be sharing blogging best practices, templates and tips to help you create and run a profitable blog for your health coaching business.
So join the Healthpreneur mailing list by entering your email in the sidebar and be first to know when we launch the Challenge.
Want us to help you create a blog that gets you more clients, like, yesterday?
Comment below with your deepest, most meaningful blog and wellness marketing related questions and we’ll get back to you right away with the answers you’re looking for.
Meet the team behind the keyboards:
- Content Strategist
- Kayaker & Paleo enthusiast
- Online Marketing Strategist
- Believer in nutrition’s healing power